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Sr. International Marketing Specialist

Company: Bluebeam
Location: Pasadena
Posted on: May 3, 2021

Job Description:

Sr. International Marketing Specialist

At Bluebeam, we create smart software solutions that make construction sites more efficient, connected and safe, while improving the lives of Architecture, Engineering, and Construction professionals everywhere. We take a customer-focused approach in all we do and believe in building the best solutions together. Bluebeam is a highly collaborative environment that encourages our employees to blaze new trails with thoughtful ingenuity, to never shy away from challenges, and to work hard and have fun doing it. Together, we're building a better life for those who build our world.

This position reports to the Sr. International Marketing Manager and will be expected to be in the office (not a remote position) when it's safe to do so. Upon returning to office full-time and pending safety concerns regarding COVID-19, up to 5% travel estimated.

About Your Role

Looking to join a collaborative global marketing team?

The International Marketing team is responsible for growing Bluebeam's customer base and establishing the Bluebeam brand in key regions around the world. As the Sr. International Marketing Specialist, you will enable our key regions with brilliant strategies and frameworks for channel marketing, content marketing, events and so much more. You will act as a liaison between all international regions and iterate on these programs to reach the goals the team, department and company has set for international expansion.

No day will be the same and you will juggle multiple priorities, but that's what keeps it exciting, right?

Who You Are

You can effectively communicate with multiple stakeholders at every level. You are interpersonal and use empathy to build relationships. You use data to analyze the outcomes of your work and learn from your failures and successes. You hold yourself and others accountable for delivering consistently on commitments. You have a positive outlook, a can-do attitude and can generate excitement for new initiatives. You are creative, eager to learn, adaptable, culturally aware and passionate about marketing. You are flexible with your time and don't mind waking up an hour early or staying a little late to chat with your peers.

Sounds like you? Keep reading!

What You'll Do

  • Manage the day-to-day planning, processes and execution of the International Partner Marketing Program - from running the partner relationship management platform to hosting webinars to everything in between, you will lead all marketing communication internally and externally for our international channel program
  • Enhance our storytelling ability by identifying new and innovative ways to educate, inspire, and communicate to end-users, decision-makers and industry influencers
  • Drive the creation of both brand and lead-generating marketing assets for partners, campaigns and promotions including one-sheets, e-books, presentations, email templates, etc.
  • Monitor regional blogs and video channel performance, evaluate content and share learnings with the team to make informed decisions
  • Support regional teams on writing PR pitches, executive briefs for events, webinar descriptions, speaking session proposals, award submissions and more
  • Develop and implement partner onboarding resources
  • Collaborate with regional teams on promotional strategies for the Partner Program and devise new ways to generate excitement with partners
  • Align with events team on designing exceptional customer experiences and advise regional marketing teams on how to create the Bluebeam Experience locally
  • Assist with organizing marketing events including trade shows, conferences, road shows, roundtables, virtual events, webinars, etc.
  • Own all virtual event and partner marketing platforms and tools for the International Marketing team
  • And so much more...

Your Skills & Experience

  • 3+ years of marketing experience required
  • Bachelor's degree required, preferably with a background in Marketing, Business, Communications or related field
  • Excellent written and verbal communication skills
  • Strong interpersonal skills and the ability to build and maintain relationships at every level
  • Exceptional organizational skills and the ability to prioritize multiple tasks with excellent attention to detail
  • Proficient in Microsoft Office
  • Proficient in a project/task management tool such as Asana, MS Planner, Jira etc. is ideal, although not required
  • Comfortable learning new technology and adopting processes. After all, we are a software company
  • Ability to find creative solutions to challenges and use data to drive decisions

Some Nice To Haves

  • Channel marketing experience, including managing a Partner Relationship Management platform
  • International work, education and/or living experience
  • Content marketing experience
  • Event experience
  • Fluency in a second language
  • Proficient in WordPress, Adobe Creative Cloud and Salesforce
  • Experience with PDF software for electronic markup and editing
  • Experience working with agencies and outside vendors

What We'll Offer You

  • A fun, collaborative work environment with an opportunity to make a meaningful impact
  • Competitive compensation and benefits package (medical, dental, education reimbursement, parental leave, 401k, wellness resources, etc.)
  • Work-life balance fostered through a culture of diversity and inclusion
  • Opportunity for continuous professional development

Interested? If you think you are a good match for this position, please send us the following:

  • Your resume
  • Be prepared to share writing samples upon request

About Bluebeam

The construction industry is adopting new technology at a feverish pace. Tablets and cell phones are replacing paper blueprints, drones are surveying jobsites in 3D, and cloud collaboration is changing the way teams work together. Bluebeam plays a crucial role in this transformation. The key to our success is a customer-focused approach to product development: we work with the industry to create solutions for the industry. Today, over 2 million people throughout the world use Bluebeam. In the US, we're a critical partner for the majority of top AEC firms, and rapidly expanding our presence globally, with offices in Sweden, Germany and the UK.

Come design and build your future with us.

Bluebeam is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

#LI-KM1

Keywords: Bluebeam, Pasadena , Sr. International Marketing Specialist, Other , Pasadena, Texas

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