Sr Digital Marketing Associate - $1000 Sign On Incentive

Company: Wescom Credit Union
Location: Pasadena
Posted on: November 18, 2022

Job Description:

Please use Firefox or Chrome internet browser to complete this applicationCurrent Wescom Employees: Please visit the Career Center in Workday to search and apply for a current job opening.We value and rely on the unique talents and contributions of our employees to absolutely excel in member engagement by Delivering Signature Experience.POSITION SUMMARYThe Sr. Digital Marketing Associate manages all digital marketing promotions for the Credit Union. Under the direction of the VP of Marketing, the Sr. Digital Marketing Associate drives the social media strategy and manages content across various channels such as Facebook, Instagram, Twitter, YouTube, video, etc.The Sr. Digital Marketing Associate also supports non-member advertising programs and is responsible for conceptualizing promotional themes and ideas to effectively promote products and services across digital platforms.This position reports to the VP, Marketing and works as part of the organization's Marketing & Communications team to help develop and implement strategic, ongoing integrated marketing and branding campaigns.The ideal candidate will exhibit outstanding written and verbal communication, demonstrate effective time management skills, and have experience with content management, digital marketing, video applications, and maintaining the brand strategy.ESSENTIAL POSITION FUNCTIONS:Manages all aspects of the day-to-day execution of advertising campaigns following approved processes and procedures. Including, but not limited to program development, data management, digital marketing promotions, print production, vendor management, and campaign evaluation.Works with the marketing team and/or approved agencies on the inception and development of creative ideas and concepts related to new membership, digital membership, loan campaigns, and member engagement. Provides suggestions, ideas, support to area personnel, and insures project timelines are met.Ensures all written communications are professional and accurate, of the highest caliber, completed timely, and support the Wescom brand identity. This includes communications originating from other departments sent to Marketing for review.Develops topics, researches, writes, and proofreads all content for Digital Channels. Conducts interviews when appropriate, and interacts with the appropriate Wescom staff members to gather and verify factual information. Works with designer to coordinate production, choose graphics, and approve layout. Ensures accuracy of all stories. Coordinates delivery to mailing house if needed.Oversees content development, editorial calendar and site optimization for intranet and other company external facing blog sites, as needed. Responsible for social media tracking, reporting, and insuring proper compliance and regulatory procedures are followed.Responsible for replying to comments on social media channels and funneling through the approved escalation process.Works with the marketing team and other teams across the organization to develop, publish and track the effectiveness of social media content and campaigns.Helps set, monitor, and optimizes ad words, SEO, SEM, Affiliate Program, Programmatic, and Social to drive traffic and maximize organizational goals.Helps support Digital Web Associate with loading campaign-related content for web site landing pages and consumer-facing promotional and informational email.Helps to improve company website, third party software integration, and uploads content for ease of discovery. Photographs newsworthy events for use in the publications and projects listed above.Develops and maintains strong relationships with fellow co-workers across departments to help foster effective teamwork and collaboration throughout the organization.Responsible for the creation of videos, vlogs, and other multi-media formats to further engage with members. Responsible for the pre and post-production efforts on video.Assists less experienced peers.Performs other related duties as assigned or requested.EDUCATION, EXPERIENCE, SKILLS AND ABILITIES:Bachelor's Degree required and minimum of five years of experience in communications, marketing, advertising, or publishing.Proficiency in basic image editing (Photoshop or similar), HTML coding, and experience with creating email newsletters is desired. The candidate should be familiar with web-based terminology and concepts.Experience with the Windows operating system, Microsoft Office (Word, Excel, PowerPoint), WordPress, and email. Familiarity with email distribution list management and knowledge of SharePoint are a plus.Knowledgeable with blog platforms such as WordPress, SiteCoreDigital channel expertise as well as paid social experience (Facebook Ads, Instagram Ads, etc.)Knowledge of paid and organic search engine marketingExperience with video editing software such as Camptasia and Final Cut Pro.The ability to work collaboratively with colleagues, supervisors, volunteers, printers, and designers.MATHEMATICAL SKILLSAbility to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Ability to compute rates, ratios, and percent; draw and interpret bar graphs.PHYSICAL DEMANDS:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle or feel; reach with hands and arms, climb or balance, stoop kneel, crouch, crawl; talk or hear and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.WORK ENVIRONMENTThe work environment characteristics described here are representative of those an employee encounters while performing functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The noise level in the work environment is moderately quiet. It is a non-smoking environment.The above job requirements are representative of minimum levels of knowledge, skills, and abilities. The marginal functions have not been included. This job description in no way implies that these are the only duties to be performed. An employee will be required to follow any other job-related instructions and duties as requested by the supervisor and/or management.

Keywords: Wescom Credit Union, Pasadena , Sr Digital Marketing Associate - $1000 Sign On Incentive, Other , Pasadena, Texas