CRM Campaign Manager

Company: Daniel Stark Law
Location: Bryan
Posted on: February 17, 2026

Job Description:

Job Description Job Description Locations include Austin, Bryan, Killeen, and Waco. This is an in-office position. Click here to preview the Daniel Stark (DS) experience: DS Team Experience What You’ll Do Daniel Stark Injury Lawyers is seeking a CRM Campaign Manager to own and scale our CRM strategy across six Texas markets. This role is responsible for lifecycle marketing, database management, and campaign execution that turns top-of-funnel awareness into long-term brand trust and client conversion. This position primarily owns CRM strategy, campaigns, and database management, while supporting content, SEO, and reputation initiatives as they relate to CRM performance and audience nurturing. CRM Database Ownership: Manage CRM databases for new leads, active/former clients, B2B referral partners, and event audiences. Ensuring messaging promotes education, prevention, referrals, and brand trust. Identify opportunities to keep Daniel Stark top of mind for future legal needs. Email Campaign Execution: Plan, design, schedule, and deploy email and SMS campaigns across multiple audiences while owning campaign calendars, segmentation, automation workflows, and performance analytics. Write and edit CRM-focused copy for email and SMS campaigns, lead forms and lead magnets, CRM-driven LinkedIn and B2B communications, and website and blog content. Partner closely with design and social teams to ensure consistent brand voice and visual alignment across all channels. Database & Segmentation Management: Manage CRM data and database integrity by maintaining strong data hygiene, segmentation, tagging, and compliance standards. Collaborate with internal teams, including New Client, Legal, Community, and Referrals, to improve data capture at the source, grow and enrich the CRM database, and enhance targeting and personalization. Establish, document, and enforce best practices for opt-ins, list growth, and ongoing compliance. Performance Optimization: Monitor CRM performance, including open rates, click-through rates, conversions, unsubscribes, and deliverability, and build recurring performance reports with actionable insights for marketing leadership. Continuously test and optimize subject lines, messaging, timing, and customer journeys, and make data-backed recommendations to improve engagement and ROI. Ensure CRM campaigns align with SEO and keyword strategies by reinforcing top-of-funnel education and supporting search visibility and AI/LLM discovery, while collaborating with SEO partners to ensure CRM messaging complements broader content initiatives. Reputation Management: Manage the firm’s reputation by overseeing industry awards and recognitions, including researching credible opportunities, maintaining submission calendars and deadlines, and coordinating internal inputs and approvals. Integrate awards and recognition into CRM campaigns and marketing materials to reinforce trust, authority, and brand credibility. What We’re Looking For: 3–5 years of experience in CRM or email/SMS marketing Hands-on experience with CRM platforms (Salesforce and/or Active Campaign preferred) Strong understanding of email and SMS best practices, compliance, and deliverability Proven experience building audience segmentation, automation workflows, and lifecycle journeys Strong copywriting and editing skills, with working knowledge of AP Style Ability to research topics and translate long-form content into clear, effective CRM messaging Data-driven mindset with a focus on testing, optimization, and continuous improvement What Makes You Remarkable: Experience creating light design assets using Canva (or similar tools) Advanced proficiency in Microsoft Excel for data organization, reporting, and analysis Strong research and analytical skills, including audience and keyword intent alignment Highly organized, strategic thinker capable of managing multiple campaigns and deadlines Comfortable working cross-functionally with internal teams and external partners What You’ll Earn $50K base salary per year based on experience and potential. Medical, dental, vision, life, and supplemental insurance are available 401(k) plan; 4% company contribution match Gold’s Gym Membership Discount Organized team building In-office perks, including the good snacks, biweekly breakfast, unlimited coffee, tea, and more! Ongoing professional development and growth opportunities A paid day off to celebrate your birthday Generous PTO What Sets Us Apart? You could take your talents anywhere. We know that. You know that. So, let’s cut to the chase - we're a plaintiff personal injury law firm with over 25 years of experience and a proven track record of success. We have grown into a multi-million-dollar boutique law firm with over 150 team members across six offices in Texas. We take our responsibility to our clients seriously and fight against big insurance companies trying to screw them over. We are aggressive advocates. We will exhaust every option, every avenue, to get our clients what they deserve. Our history of success and long-standing relationships with our clients speak for themselves. But what sets us apart? Our commitment to top-tier office culture. Across our six office locations, you'll find a team who are defined by their professionalism, enthusiasm, collaboration, and a shared commitment to our social contract. We believe great results start with great people. But don't just take our word for it. See what our team members think! “There's this real sense that we're all working toward excellence together, and nobody's contribution is too small to matter.” “DS truly invests in people. They pour into our professional development, encourage personal growth, and constantly evolve, all to better serve our clients and the community." “Daniel Stark consistently seeks ways to support and develop its team, investing in both our professional growth and personal well-being.” “This is not a place where you just show up and coast. It is a high-performance environment where people genuinely want to get better, serve clients well, and support each other in the process.” While we want you to share why you’d be a great fit for our team, we also want to show you why Daniel Stark could be the right place for you. We are deeply invested in our people and their long-term success. Your professional development won’t end after your training period. Your leader will continue to support your development and serve as a resource throughout your career. We invest in our people, and in return, our people invest in each other, our clients, and our mission. Our Core Values Be Remarkable Excellence is our standard. We go above and beyond for our clients and our team, delivering work that stands out and earns trust. Remarkable work deserves recognition, and we make it a priority to celebrate the achievements and impact our team makes every day. We believe remarking on our team has a huge impact on the health and positivity of our culture. Do It All, Do It Right, Do It Now We value ownership, urgency, and quality. This means getting things done the right way, the first time, and when it needs to happen - without cutting corners. Arms Out, Thumbs Out We succeed as a team. Our six offices are filled with positive, supportive, and collaborative team members who have your back. We love our team-player mentality—when we think positively about our teammates and our clients, good things happen. Work Hard, Play Hard We want you to give your 100% in the office AND outside the office. In fact, we actively encourage you to take meaningful time off. In addition, we have team member events and play hard together. If you're ready to take on a new challenge and keep our clients from being screwed by big insurance companies, we want to hear from you! Apply now to join our team! Powered by JazzHR Ls9H0gmF6u

Keywords: Daniel Stark Law, Pasadena , CRM Campaign Manager, PR / Public Relations , Bryan, Texas