Marketing Communications Manager
Company: Healgen Scientific Limited
Location: Houston
Posted on: February 17, 2026
|
|
|
Job Description:
Job Description Job Description The Marketing Communication
Manager is responsible for managing the design, implementation, and
management of a range of online & offline communication strategies
and marketing activities. They work closely with colleagues
worldwide in Sales, Product Marketing, Procurement, RA & QA,
Finance, R&D, Manufacturing, and Supply Chain, to deliver
in-year goals. Duties and responsibilities Developing and executing
a results-driven, multi-platform communications strategy and plan
aligned with corporate and brand direction while reflecting local
priorities. Creating and managing all marketing materials and
collateral in line with brand direction. Implementing online
marketing activities, including social media, SEO/SEM, demand
generation, raw lead generation, etc. Tracking the effectiveness of
various campaigns and course corrections as required. Working
closely with the Procurement team to manage communications spending
and work with vendors and agencies to create and/or localize
communications and marketing activities and develop supporting
assets Leading the planning and implementation of PR and
initiatives related to the brand. Assist with long-term branding
strategy development aligned with business strategy Qualifications
Bachelor’s degree in Marketing, Business Administration, or a
related field. Experience Minimum of 3 years experience in a
similar role in the IVD industry. Experience in genetics, molecular
biology, immunology, or biochemistry preferred. Proficient in
developing, executing, and measuring demand-generation programs
that keep customers and prospects engaged throughout the funnel.
Must have strong written, graphical, and oral communication skills
and knowledge of content development. A strong network of PR and
media contacts would be highly advantageous. Must have a high level
of attention to detail, including a proven ability to manage
multiple and competing priorities simultaneously. Must have
excellent interpersonal skills and be adept at building
relationships with different stakeholders. Must be able to travel
20% of the time
Keywords: Healgen Scientific Limited, Pasadena , Marketing Communications Manager, PR / Public Relations , Houston, Texas